Effies
Australia
Summary
The competition perpetually had an upper-hand with better tech, integration, scale and bigger budgets. Covid was a moment of do or die. We knew if we didn’t act, Covid would accelerate the competition and kill Menulog. Without reinventing the product, we reinvented our image, shifting our perceptions from ’meh’ to ‘trending’. Tapping into entertainment, we unleashed the power of music and remastered our jingle into a global jam. Leveraging iconic pop-star Snoop Dogg, we went Doggy Style, activating TikTok, Rugby League and QSR. Menulog out pop-cultured the competition, achieving +104% YOY orders and got people singing “Did somebody say......
Credits
| Roshni Hegerman | Author/Executive Planning Director | |
| Ben Coulson | Chief Creative Officer | |
| Caroline McLaughlin | Senior Business Lead | |
| Isabella Best | Senior Business Manager | |
| Daniel Miller | Creative Director | |
| Christian Duffy | Creative Director | |
| Nikki Jones | Producer | |
| Hayley Pyper | Client Director | Universal McCann |
| Rahma El Sayed | Integrated Planner | Universal McCann |
| Simon Cheng | Marketing Director | Menulog |
| Fiona Bateman | Head of Brand | Menulog |
| Rami Tamer | Senior Marketing Manager | Menulog |
Category Sponsors
ThinkTV
