Effies
Australia

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2021

Meddle in the New Zealand Election

Agency

Special Group New Zealand

Client

Every Kiwi Vote Counts

Awards

Bronze

Not For Profit Organisations

Silver

Small Budget

Silver

Positive Change

Summary

Leveraging cultural awareness led us to incite overseas New Zealanders to vote with Every Kiwi Vote Counts provocative MEDDLE IN THE NEW ZEALAND ELECTION campaign. With a miniscule budget and diminished pool of prospects our campaign managed to achieve a remarkable outcome. Our earned media value was 10 times our paid media spend and the rate of overseas resident voter participation in the NZ election went up 42%, seeing the largest turnout in New Zealand history. So unlike in the US in 2016, Russians meddling had a profoundly positive democratic impact on the 2020 NZ elections.

Case study

Meddle in the New Zealand Election – Not For Profit Organisations

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Credits

Tony Bradbourne	CEO/CCO
Michael Redwood	Managing Partner
Heath Lowe	Executive Design Director
Rory Gallery	Head of Strategy
Lisa Fedyszyn	ECD
Jonathan McMahon	ECD
Jack Gravatt	Copywriter
Till Dittmers	Art Director
Daisy Conroy-Botica	Social & Brand Strategist
Bonnie Shum	Account Director
Sally Lankshear	Senior Producer
Jo Kelly	Senior Producer
Hamish Kuka	Graphics
Tracey Lee	Author/Strategic Lead	Independent
Matt Holmes	PR	Poem
Erica Llorico	PR	Poem
Brogan Lipman	Social Media Strategist	Poem
Angus Roberts	Social Media Manager	Poem
Damien Shatford	Director	Sweetshop
Kate Roydhouse	Executive Producer	Sweetshop
Adam Luxton	DOP	Sweetshop
Luke Haigh	Editor	Sweetshop
Dave Gibson	Colourist	Sweetshop
Troy Goodall	Photographer	Troy Goodall Photography
Tracey Watkins	Founder	Every Kiwi Vote Counts