Effies
Australia
Maximus
Agency
Give Art Science
Client
FRUCOR Beverages
Awards
Silver
New Product or Service
Case Study
Summary
Everyone loves a David meets Goliath.
Frucor Beverages decided to take on two of the Biggest brands in sports drinks Powerade & Gatorade with a product invented from scratch with a brand that no one had ever heard of.
Through listening to what consumers want, and a bit of Aussie Challenger roll your sleeves up and have a go. Frucor not only took on Goliath and won, we’ve added value to sports drinks category and have been the main driver of growth.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| Author/ General Manager | Carly Osman-Holme | GAS |
| Author/ Senior Brand Manager | Andy Fenwick | FRUCOR |
| Creative Lead | Joel Chapman | GAS |
| Account Manager | Ben Daley | GAS |
| Head of Seed and Develop | Mark Wiedermann | FRUCOR |
Category Sponsors
New Product or Service
