Case History Database

Double Robotics created a telepresence robot with the desire to push the device into the Australian market. Atomic conceptualised 'Lucy the Robot'. A humanoid robot was positioned in the line for the global release of the iPhone 6s outside the Sydney CBD Apple store. On the other end of the device was Lucy Kelly. We took the global hype surrounding the iPhone launch, combined it with some cool new technology, added a human element – it was a recipe for success. Internationally, the stunt generated 12,452 enquiries in 72 hours ($44m in sales opportunities), reaching 123 million people in total.

	CEO/Creative Director / Author		Jason Dooris
	Head of Content and PR		David Blight
	Marketing Manager/Project Manager		Lucy Kelly
	Senior Art Director		Mark Callaghan
	Director of Innovation		Peter Brennan