Effies
Australia
Lost in Translation: Navy Cryptologic Linguist
Agency
VMLY&R
Client
Defence Force Recruiting
Awards
Bronze
Government
Bronze
Most Original Thinking
Summary
Over the years, the Australian Defence Force has maintained peace and prosperity in the region by employing young Australians with the aptitude and drive to serve our country. But some roles are harder to recruit for than others – like the Navy’s Cryptologic Linguist role. Our challenge? Turn the Cryptologic Linguist role into a job that people couldn’t resist applying for and ensure the safety of the region in the process. How? Pit humans against A.I. in our advertising.
Credits
| Daniel Brown | Author/Associate Strategy Director | |
| Ken Chan | Author/Head of Strategy | |
| Jake Barrow | ECD | |
| Shane Geffen | Associate Creative Director | |
| Bindy Bassingthwaighte | Group Account Director | |
| Meaghan De Laurier | Account Director | |
| Alex Aikman | Account Manager | |
| Gabrielle Sandel | Account Manager | |
| Oli Samuel | Senior Producer | |
| Aaron Rocca | Senior Producer | |
| Fabio Lima | Designer | |
| Leigh Cooke | Editor | |
| Paul Nagy | CCO | |
| Ali Tilling | Author/CSO | |
| Aleksandar Janev | Editor | |
| Kieran Moroney | Associate Creative Director | |
| Paul Baxter | Sound Engineer | Baxter Sounds |
| Skye Smith | Wing Commander, Deputy Director Recruiting Attraction |
Defence Force Recruiting
|
| Jess Goggin | Brand Portfolio Manager – Navy |
Defence Force Recruiting
|
Category Sponsors
Google
