Case History Database

In June 2011, Hungry Jack’s was losing at the value game. Our launch of Jack’s Packs turned things around immediately. Sales of our Classics range grew 11% versus the previous period; and traffic amongst the key growth audience of teens increased 7%. Out of a deep understanding of our audience and our Client’s business, we developed both a communications and product solution tailor made for the key audience of teens. Uniquely enough, our campaign shows that you can, with some smarts, utilise existing components to create a new product that’s much more than the sum of its parts.

	Author/Strategy Planner		Graham Alvarez
	Executive Creative Director		Paul Nagy
	Executive Creative Director		Mike Spirkovski
	Creative Group Head		Chris Pearce
	Creative Group Head		Barry Baker
	Copywriter		Jeff Galbraith
	Art Director		Sarah Parris
	Producer		Jonathan Gerard
	Group Account Director		Justin Cox
	Account Director		Carla Hughes
	National Marketing Director		Jim Wilson		Hungry Jack’s