Case History Database

Depression and anxiety impacts thousands of young people in Australia each year. The problem was, stigma and embarrassment around mental illness meant many young people weren’t seeking support, as they were afraid of what others thought. We developed an insight based on beyondblue’s research to allow us to blame their brain for depression and anxiety, thereby helping them realise that mental illness isn’t who they are, it’s something happening to them. This resulted in thousands of young Australians having the confidence to take the first important steps towards getting the support they needed.

	Senior Account Manager		Navishka Shah
	Digital Business Director / Business Lead		Mat Norton
	Planner		Rob Martyn-Wilde
	Creative Director		Tim Holmes
	Copywriter		Holly Burgess
	Art Director		Lucy Logan
	Senior Account Manager		Tahnee Woodham
	TV Production Co-ordinator		Stephanie McDonald
	Senior Digital Producer		Ruth Parsons
	Manager Integrated Marketing		Katrina Smith
	Senior Digital Designer		Ander Hernando
	Senior Strategic Planner / Author		Brigitte Bayard
	Animator		Ben Ommundson
	Digital Advertising Director		Shawn Walker		Mediacom
	Activations		Mac Nguyen		Mediacom
	Digital Performance		Emily Steven		Mediacom
	General Manager Marketing		Janine Scott		beyondblue
	Social Media Manager		Hugh Miller		beyondblue
	Project Manager ? Families		Luke Martin		beyondblue