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Inconvenience Stores – Turning an everyday errand, into another reason to ride

Agency
CHE Proximity
Client
Swann Insurance
Awards
Gold
Marketing Solutions Other Than Advertising & PR
Silver
Financial Services
Silver
Most Original Thinking
Silver
Small Budget
Summary
In the era of customer centricity and ease, the last thing you would expect from an insurance brand would be to make things inconvenient for their customers... But that’s what Swann Insurance did to disrupt the category and deliver profitable market share. By creating ‘Inconvenience Stores’ in the middle of nowhere yet at the end of some of Australia’s most epic rides, Swann Insurance gave riders a ‘reason to ride’ and demonstrated to motorcyclists that they understood them and their need to feel free on the open road. By flipping the notion of convenience in a way our customers understood; Swann Insurance drove a 52.2% increase in revenue within a flat market with a profit ROI of 453%.
Case study

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Credits
Senior Planner Nathan Rogers CHE Proximity
Chief Creative Officer Ant White CHE Proximity
Creative Director Garret Fitzgerald CHE Proximity
Creative Director Joe Hill CHE Proximity
Senior Art Director Sam Dickson CHE Proximity
Senior Copywriter Cameron Bell CHE Proximity
Head of Craft Matt Alpass CHE Proximity
Head of CHEP Films Julie Duff CHE Proximity
Director Matt Weston CHE Proximity
DOP Liam Gilmour CHE Proximity
Print Production Manager Tom Weller CHE Proximity
Client Partner Bryce Coombe CHE Proximity
Senior Account Manager Sophie Turner CHE Proximity
General Manager Vaughan Coots Swann Insurance
Marketing Manager Rita Ibrahim Swann Insurance
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