Case History Database

By the time Hyundai launched its first small SUV in 2017 it was 7 years late to the thriving category, which had grown from 0% to 11% of total car sales in that time. The strategy was to shake up the style-obsessed category, injecting Kona’s contagiously vibrant personality via multi-coloured, fun-loving carwash “Mopsters”. These distinctive brand assets delivered the most recalled campaigns for over 2 years. “Way more fun than your car” helped propel Kona to no.1 consideration, no.2 market share, representing over 20% share of Hyundai car sales by 20203, with an ROI of $XXXX for every $1 spent.

Vincent Pled	Senior Account Director
Jo Movizio	Senior Account Director
Deborah Lia	Senior Account Manager
Steve Jackson	Executive creative director
Paul Bruce	Creative Director
Guy Collins	Senior Art Director
Robin Feiner	Senior Copywriter
Rod Soares	Art Director
Rod Cunha	Copywriter
Karl Bates	Author/Head of Planning
Scott Davis	Strategic Planning
Adrian James	CX Insight Director
Craig Sloane	Director of Integrated Production
Warrick Nicholson	Senior Integrated Producer
Trevor Crossman	Head of Digital
Juliana Bacmaga	Finished Art / Design
Kevin Goult	Director of Marketing	HYUNDAI MOTOR COMPANY AU
Bill Thomas	Director of Marketing	HYUNDAI MOTOR COMPANY AU
Oliver Mann	Director of Marketing	HYUNDAI MOTOR COMPANY AU
Andrew Knox	General Manager Marketing Communications	HYUNDAI MOTOR COMPANY AU
Helen Gilmartin	Product Portfolio Marketing Manager	HYUNDAI MOTOR COMPANY AU
Lisa Yau	Product Marketing Specialist	HYUNDAI MOTOR COMPANY AU