Effies
Australia
How Solar Victoria Helped More Households Put the Sun to Work
Agency
Hive Creative
Client
Solar Victoria
Awards
Finalist
Government
Summary
To overcome a plateau in household solar adoption, Solar Victoria launched the "Put the Sun to Work" campaign based on the principle of simplicity. At the heart of the campaign was its mascot, "Ray-Ray," a cheerful ray of sunshine designed to embody clarity and trust. This strategic approach transformed the complex and overwhelming process of going solar into confident, intuitive action, successfully accelerating Victoria's renewable energy transition and delivering substantial economic and environmental returns.
Case study
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Credits
| Wayne Murphy | CEO & Strategy Director | Hive Creative |
| Michael Cain | Creative Director | Hive Creative |
| Shannon Boland | Senior Creative Lead | Hive Creative |
| Josh Mann | Concept Development | Hive Creative |
| Alex Rodriguez | Retouching Lead | Hive Creative |
| Michael Sloan | Marketing & Campaigns Manager | Solar Victoria |
| Karmal Rana | Marketing & Campaigns Lead | Solar Victoria |
| Stephen Packer | Director | Passel Media |
| Adam Camporeale | Executive Producer | Passel Media |
| Garth Oriander | Photographer | Garth Oriander Photographer |
| Matthew Jenkins | Cinematographer | Matthew Jenkins |
| Brynna Lowen | Costume Designer | Brynna Lowen |