Effies
Australia
How Postcodes Poured XXXX Back Into Banter
Agency
AFFINITY & VML Australia
Client
Lion
Awards
Finalist
Most Original Thinking
Summary
After a sharp decline in on-premise sales, XXXX needed to reconnect with drinkers. The brand launched "Locate the Tin to Win," a real-world, 360º postcode-guessing game designed to be played in pubs. This original intervention transformed every XXXX schooner into a ticket to a social experience, turning the brand into a conversation starter and a reason for mates to engage. By seamlessly hacking cultural pride and pub rituals, XXXX successfully made itself visible, shareable, and back in the banter. NO CASE STUDY AVAILABLE.
Credits
| Luke Brown | Group CEO | AFFINITY |
| Chris Allan | Connections Director | Lion |
| Sam Hurwood | Brand Manager | Lion |
| Kalpesh Boricha | Assistant Brand Manager | Lion |
| Alice Theodosi | Customer Activation Manager | Lion |
| Dani Collins | Senior Strategist | AFFINITY |
| Lukass Strungs | Senior Advisory Manager | AFFINITY |
| Welton Zhao | Digital Design Lead | AFFINITY |
| Annabel Kulich | Group Account Director | VML |
| Sophie How | Account Director | VML |
| Adam Procter | Strategy Director | VML |
| Matthew Austin | Creative Director | VML |
| Nate Martin | Art Director | VML |
| Mac Radinoff | Full Stack Developer | AFFINITY |
| Griffins Parsons | Delivery Manager | AFFINITY |
| Therese Watts | Customer Marketing Manager | Lion |
| Vaughan Townsend | Executive Creative Director | AFFINITY |
| Paul Fitzgerald | Experience Design Lead | AFFINITY |
| Fong Ong | Senior Art Director | AFFINITY |
| Peter Mountford | Senior Copywriter | AFFINITY |