Effies
Australia
How a never-ending ham helped ALDI beat its own Christmas record
Agency
BMF
Client
ALDI Australia
Awards
Bronze
Retail/Etail
Bronze
Short Term Effects
Case Study
Summary
The job of showcasing ALDI’s quality at Christmas is never done. People can’t quite believe it’s that good at that price.
In 2019, we shifted from catering for unexpected drop-ins to being at the heart of the epic Christmas feast. Centre- stage not back-up. An unapologetic catalyst for generosity.
We harnessed magic in the face of logic, emotionally connecting and reflecting the Christmas ‘miracle’ of the never- ending ALDI ham. A truth we could all relate to and a magical story we could all be swept up by, delivering XXXX ROI in a matter of weeks and beating our own Christmas sales record.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
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Credits
| Author / Senior Strategic Planner | Kellie Box | ||||
| Author / Head of Effectiveness | Jennifer Rhodes | ||||
| Author / Executive Planning Director | Christina Aventi | ||||
| Group Strategy Director | Kinga Papp | ||||
| Marketing Director | Mark Richardson | ALDI Australia | |||
| Marketing Manager | Lachlan Sweet | ALDI Australia | |||
| Insights and Strategy Manager | Hannah McHard | ALDI Australia | |||
| Market Research Analyst | Ines Obermair | ALDI Australia |
Category Sponsors
Retail/Etail
