Effies
Australia
How a German supermarket became Australia’s most trusted brand
Agency
BMF
Client
ALDI Australia
Awards
Gold
Brand Value
Case Study
Not Available
Summary
Trust. Takes years to build, seconds to break and forever to repair.
And in 2018, this quirky German retailer was crowned ‘Australia’s Most Trusted Brand’.
More trusted than brands like Qantas and Bunnings, the ABC.
There is no more compelling brand value measure than trust. According to a Kantar Millward Brown study ‘trust remains as the greatest guarantor of long-term brand success’. ALDI’s significant sales growth has been proof of that.
Credits
| Author/Executive Planning Director | Christina Aventi | ||||||||
| Strategic Planner | Kellie Box | ||||||||
| Head of Planning | Ali Tilling | ||||||||
| Author/Data Insights & Effectiveness Director | Jennifer Rhodes | ||||||||
| ALDI Marketing Team |
Category Sponsors
Brand Value
