Effies
Australia
How a campaign for one convinced Australia to give ALDI another go
Agency
BMF
Client
ALDI Australia
Awards
Silver
Retail/Etail
Silver
Return on Investment
Bronze
Challenger Brand
Summary
After 19 years, ALDI no longer just had ‘lovers’ and ‘haters’. For many, there were parts they loved about ALDI, but past poor experiences with produce and meat had stopped them doing a fuller, fresher shop, despite the business working tirelessly to improve their fresh quality. This is the story of how ALDI went to extreme lengths to win back one of our fresh rejectors, and subsequently won over a tide of ALDI shoppers and their spend in the process. The campaign delivered a staggering ROI of XXXX by convincing Australia to give ALDI another go.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact awards@adcouncil.org.au
Credits
| Author / Senior Strategic Planner | Kellie Box | ||||
| Author / Head of Effectiveness | Jennifer Rhodes | ||||
| Group Strategy Director | Kinga Papp | ||||
| Executive Planning Director | Christina Aventi | ||||
| Marketing Director | Mark Richardson | ALDI Australia | |||
| Marketing Manager | Lachlan Sweet | ALDI Australia | |||
| Insights and Strategy Manager | Hannah McHard | ALDI Australia | |||
| Market Research Analyst | Ines Obermair | ALDI Australia |
Category Sponsors
Retail/Etail & Return on Investment
