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Home Stretch #Makeit21

Agency
The Shannon Company
Client
Anglicare Victoria
Awards
Silver
Positive Change
Summary
For decades foster children turning 18 were left to fend for themselves, and all too often forced into homelessness and crime to survive. For generations, the sector’s push for continued state support for foster children went unheard, and the youth casualty list climbed. One incredibly dedicated group and one incredibly successful behaviour change campaign has changed all that. In 2020, we made headlines when the Victorian Government announced Extended Care to 21 years, with other states and territories following quickly. Foster children in Victoria, Tasmania, WA, SA, NT and ACT are now supported to 21 thanks to #makeit21.
Credits
Ian Forsyth Author/Managing Partner
Virginia Henshall Business Director
Jodie Harrison Public Relations
Bill Shannon Founder & Creative
Michael Daddo Strategy Lead
James Shannon Head of Film
Cathal Geaney Film Director
Paul McDonald Founding Chair and CEO Home Stretch and Anglicare Victoria
Irina Stojcevska Coordinator Home Stretch
Dylan Langley Youth Ambassador Home Stretch
Jesse Simpson Youth Ambassador Home Stretch
Kiera Kauler Youth Ambassador Home Stretch
Aisha Rizvanovic (posthumous) Youth Ambassador Home Stretch
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