Case History Database

The war on the ivory trade has been both public and successful, yet elephant populations continue to be decimated. Poaching’s well-publicised decline made people feel the threat to elephants was over. To reignite passion for this fading cause, we inspired people to feel for elephants in a radical way. Hello in Elephant is a world-first human-elephant translator – part utility, part sharing generator, part donation mechanism. With zero paid media budget, the campaign went global garnering 400m opportunities to see. Importantly it created renewed energy to save elephants – DSWT’s donations rose 34% and it delivered a projected profit ROMI of 19.1:1.