Case History Database

Facing a seasonal slump in southern Australia, Great Northern launched "The Great Northern Winter Migration" to turn winter-haters into beer drinkers. The campaign, a mockumentary series starring comedian Broden Kelly, positioned the brand as the reward for escaping the cold. Deployed on Meta and TikTok, it strategically tailored content to different audience segments. This approach successfully created a movement that sparked community-led stories and user-generated content, proving that a funny, targeted campaign can boost sales and engagement in even the toughest season. CASE STUDY NOT AVAILABLE.

Zac Gelman	Marketing Manager, Great Northern	Asahi Beverages
Ben Eyles	Head of Beer – Brand Marketing	Asahi Beverages
Alex Capper	Author / Marketing Effectiveness & Analytics Manager	1House, part of Asahi Beverages
Dave Klein	Author / Group Executive Creative Director	1House, part of Asahi Beverages
Maurice Moynihan	Senior Art Director	1House, part of Asahi Beverages
Melissa Peters	Senior Copywriter	1House, part of Asahi Beverages
Lily Anderson	Project Lead	1House, part of Asahi Beverages
Brigitte Dagg	Group Brand Partner	1House, part of Asahi Beverages
Marlo Wilson	Project Lead	1House, part of Asahi Beverages
Sarah Johnson	Connections Strategy Manager	1House, part of Asahi Beverages
James Ramsey	Connections Strategy Manager	1House, part of Asahi Beverages
Stephen Cuff	Social Media Manager	1House, part of Asahi Beverages
William Bate	Senior Digital Planner	1House, part of Asahi Beverages
Zak Rule	Social Specialist	1House, part of Asahi Beverages
Harry McGregor	Group Senior Manager, Digital Connections	1House, part of Asahi Beverages
Meng Han	Executive Producer	1House, part of Asahi Beverages
Tim Carroll	Producer	1House, part of Asahi Beverages
Lachlan Millsom	Editor	1House, part of Asahi Beverages