Free Puppies Forever
Agency
McCann Worldwide
Client
Seeing Eye Dogs Australia (Vision Australia)
Awards
Bronze
Not For Profit & Cause Related Marketing
Case Study
Summary
This is hopefully the last effectiveness paper you will read on this subject because we’ve probably solved the problem... forever. Let’s explain:
Every year, Seeing Eye Dogs Australia (SEDA) struggles to find enough carers for their new litters of puppies. Each puppy needs to find a home for the first 12 months of their life before they are ready to train to become a Seeing Eye Dog.
We found a way for people to commit to fostering puppies ongoing and created the world’s first puppy subscription service; Free Puppies Forever –solving the problem for at least the next 20 years.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
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Credits
| Managing Director / Author | Adrian Mills | ||||||||
| Executive Creative Director | Patrick Baron | ||||||||
| Creative Director | Matt Lawson | ||||||||
| Senior Copywriter | Charles Baylis | ||||||||
| Social Director | Chris Baker | ||||||||
| Business Director | Alex Hussain | ||||||||
| Account Manager / Author | Rob Patterson | ||||||||
| Head of Strategy and Media / Author | David Phillips | ||||||||
| Media Director | Jane Phillips | ||||||||
| Editor | Tom Mannion | ||||||||
| Digital Producer | Rebecca Earwaker | ||||||||
| Designer | Dave Budd | ||||||||
| Digital Designer | Ken Sahoury | ||||||||
| Planner / Author | Chamari Kariyakaranage | ||||||||
| Account Executive | Angela Lethbridge | ||||||||
| Senior Media Account Manager | Emma Black | ||||||||
| Chief Of Marketing | Megan Mcalpine | Vision Australia | |||||||
| Marketing Advisor | Michelle Hardisty | Vision Australia |
