Effies
Australia
For People Who Like Results From Their Campaigns
Agency
Leo Burnett Melbourne
Client
Sportsbet
Awards
Gold
Travel, Leisure & Media
Case Study
Summary
The “For People Who Like To Bet On The Net” campaign is a great example of the power of effective advertising. In a category crowded with new entrants and very little differentiation between offer and products, Sportsbet.com.au has been able to rise above the pack through the most fundamental of creative strategies. By effectively engaging the target audience and demonstrating relevance through a powerful creative idea, a number of complex strategic issues were overcome. The results speak to themselves. 423% increase in profit over the period for Sportsbet.com.au to $26.5 million and a 25% increase in online market share.
Case study
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Credits
| Author / General Manager | Patrick Rowe | Leo Burnett Melbourne | |||||||
| Executive Creative Director | Jason Williams | Leo Burnett | |||||||
| Strategic Planner | Ben Cliffe | Leo Burnett | |||||||
| Account Services | Nathan Kent | Leo Burnett | |||||||
| Brand Manager | David Galbally | Sportsbet |
Category Sponsors
Travel-- Leisure & Media
