Effies
Australia
Creepers
Agency
Clemenger BBDO Adelaide
Client
Motor Accident Commission (SA)
Awards
Silver
Government, Corporate and Social Services
Summary
Speed is the biggest road safety problem we have, but in reality the biggest contributors aren’t hoons. It’s low level speeding that does the most damage. So how do you change habitual behaviour that people own up to but don’t consider an issue?
We were successful by labelling the offenders, by describing their behaviour as unacceptable and the consequences as disastrous. We provoked self examination and a personal resolve in many people to break the habit.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| Group Account Director | John McLaren | ||||||||
| Account Director | Bryce Coombe | ||||||||
| Account Coordinator | Courtney Stables | ||||||||
| Creative Director | Greg Knagge | ||||||||
| Senior Copywriter | Jason Hollamby | ||||||||
| Senior Art Director | Jane Keen | ||||||||
| Producer (Radio) | Yvonne Karabatsos | ||||||||
| Producer (TV) | Judi Oehme | ||||||||
| Producer (Print & Press) | Janine MacKintosh | ||||||||
| Marketing Manager, Road Safety | Richard Blackwell | Motor Accident Commission | |||||||
| Marketing Officer, Road Safety | Luisa Spiniello | Motor Accident Commission |
Category Sponsors
Government-- Corporate and Social Services
