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Australia

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2018

Coolest Suit on the Planet

Agency

TBWA\Sydney

Client

M.J. Bale

Awards

Gold

Retail/Etail

Bronze

Short Term Effects

Bronze

PR Led Campaign

Summary

Looking good is a struggle when you live in one of the hottest countries in the world, with many men sacrificing style to stay comfortable. MJ Bale had developed a range of ‘Cool Wool’ suits that keep you cool even in the harsh summer heat. Our job was to convince Aussie men about the benefits of these new wool suits when 82% of them think that wool is a winter fabric. ‘The Coolest Suit on the Planet’ campaign delivered a 78% increase in suit sales, 54% increase in foot traffic and generated xxxx incremental gross profit for the brand, delivering an ROI of 1:4.4 or +344%.

Case study

2018 Retail/Etail – Coolest Suit on the Planet

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Credits

CEO	Paul Bradbury	TBWA Sydney
Chief Creative Officer	Andy DiLallo	TBWA Sydney
Deputy Executive Creative Director	Craig Brooks	TBWA Sydney
Creative Director	Ian Williamson	TBWA Sydney
Senior Art Director	Mark Tallis	TBWA Sydney
Senior Writer	Cameron Dowsett	TBWA Sydney
Agency Producer	Annabel Jewers	TBWA Sydney
Account Director	Dave Matthews	TBWA Sydney
Planning Director	Joel Pearson	TBWA Sydney
Chief Strategy Officer	Matt Springate	TBWA Sydney
Kathryn Claughton	Planner	TBWA Sydney
Strategy	Andy Blood	Facebook
Founder	Matt Jensen	M.J. Bale
General Manager	Shannon Luxford	M.J. Bale
Marketing	Nick Sanders	M.J. Bale
Head of Visual Communications	Cassandra Thomas	M.J. Bale
Brand Editor-in-Chief	Jonathan Lobban	M.J. Bale
Brand Experience Manager	Jaime Fernandes	M.J. Bale
General Manager	Fiona Milliken	Eleven PR
Account Manager	Jade Barringer	Eleven PR