Case History Database

You trawl through your competitors' product disclosure statements and discover that many don‟t insure drivers for parts that are covered as standard in NRMA Insurance‟s policy. From this you devise an incredibly risky idea to build a working car out of all the parts that other insurers don‟t cover. The client, Australia‟s most risk-averse publicly listed insurer (risk management is the business they are in) asks you “is this possible?”. You say “absolutely”, all the while knowing that it has never been done before. Twelve weeks later you‟ve got a working car built from scratch using over 30,000 individual parts (voted on by consumers) from 52 different car models and, an ecstatic client whose campaign delivered 3,373,000 enquiries at an ROI of 129%; all the while dropping cost per call by 255%.

	Author		Hristos Varouhas
	Author		Bridget Cleary
	Executive National Head of Planning		Hristos Varouhas
	Executive Creative Director		Matty Burton
	Executive Creative Director		Dave Bowman
	National Digital Creative Director		Russ Tucker
	Creative Director		Gavin Mcleod
	Copywriter		Tammy Keegan
	Art Director		Craig Brooks
	Senior Account Director		Bridget Cleary
	Account Director		Bryony Marks
	Head of Advertising & Promotions		John Lewis		NRMA Insurance
	Head of Commercial Marketing & Media		Liz Smith		NRMA Insurance