Case History Database

A host of new price-led insurers battling for the switcher market had begun to drive acquisition costs to uncomfortably high levels. Budget Direct needed to evolve from a transactional platform trading on price, to a bigger brand story that could maintain sales while reducing acquisition costs. It needed to secure its place on switcher consideration lists and address the brand’s key issues - lack of trust and low spontaneous awareness. Enter Captain Risky; the story of the risk Budget Direct won’t insure to keep prices low. And of a campaign that doubled both awareness and trust levels and reduced acquisition costs.

	Client Service Director		Tony Dunseath
	Chief Strategy Officer / Author		Jon McKie
	Executive Creative Director		Richard Morgan
	Copywriter		Sean Larkin
	Art Director		Adam Whitehead
	Business Director		James Lammert
	Producer		Sean Ascroft
	Director		Hamish Rothwell		Freelance
	Director of Photography		Crighton Bone		Freelance
	Sound Engineer		Barry Stewart		Sound Reservoir
	Editor		Peter Sciberras		Method Studios
	VFX		Dawn Walker		ALT VFX
	Editor		Peter Sciberras		Method Studios
	VFX		Dawn Walker		ALT VFX
	Director of Marketing		Jonathan Kerr		Budget Direct
	General Manager ? Brand and Media Marketing		Warren Marsh		Budget Direct
	Marketing Manager ? New Customer Acquisition		Catherine Harty		Budget Direct