Case History Database

After a long history, generating the same degree of earned media year on year was difficult given media was getting weary of the same old formula. So we evolved Sam’s political pastiche, and took him into popular culture. We used our owned channels, creating an entertainment platform around Sam’s foray into music to spread the word via ‘Barbie Girl’. This increased average weekly sales by 31.7% when Lamb prices were at an all time high. We reached 6.06m people through our owned channels and had up to 10,000 interactions daily on Facebook. And not one of the fans was another Kekovich. Lamb & Sam’s 7 year itch was averted.

	Author/Planner		Christina Aventi
	Head of Marketing Sciences		Rob Chandler
	Group Account Director		Rebecca Morton
	Account Director		Kelly Howard
	Account Manager		Natella Riftin
	Account Executive		Sarah Hood
	Executive Creative Director		Dylan Taylor
	Creative Director		Dennis Koutoulogenis
	Art Director		Jake Rusznyak
	Art Director		Mark Carbone
	Interactive Lead		Josh Akmens
	Social Media Manager		Angela Graham
	TV Producer		Mel Herbert
	Print Producer		Alex MacArthur
	Digital Producer		Rachel O’Toole
	Art Buyer		Charlotte Cohen
	Marketing Manager, Brand and Strategy		Andrew Cox		MLA
	Assistant Brand Manager		Magali Duveau		MLA