Case History Database

The Heart Foundation “Serial Killer’ campaign aimed to cut through Australians’ dangerous complacency about our most prolific killer, one that strikes 51 times every day, killing 18,500 Australians each year. Highlighting the ‘criminal’ behind Australia’s biggest killer, heart disease, the campaign called on the Government to invest in the prevention of heart disease and on Australians to take steps to assess their own levels of risk. The campaign was dramatically successful. Within the first 7 days, the Government agreed to fund life- saving Heart Health Checks for Australians at risk of heart disease, something the Heart Foundation had been advocating for over 10 years to achieve. In addition, the campaign alerted Australians to their risk of heart disease and what they can do about it via the newly launched Heart Age Calculator.

	Author/Marketing		Claudia McInerney
	Chief Operating Officer		Damian Eales
	Managing Director of National Sales		Lou Barrett
	GM, Marketing, Communication		Bettina Brown
	General Manager, newsamp		Renee Sycamore
	National Head of Client Solutions		Sarah Skovron
	Group Sales Director of Independent Agencies		Michael Desiere
	Agency Sales Manager		Muge Nath
	Client Campaign Manager		Jelina Vom
	Head of Group Editorial Commercial		Evie White
	Commercial Content and Partnerships Editor		John Barker
	National Head of Creative, newsamp		Richard McAuliffe
	Head of Art, Newsamp		Brad Taylor
	Executive Editor News360		Kathy Lipari
	Chief Marketing Officer		Chris Taylor		Heart Foundation
	Campaign Director		Joanne Thomasson		Heart Foundation
	Campaign Manager		Ashleigh Beddows		Heart Foundation
	Director, Digital and Direct Channels		Troy Muir		Heart Foundation
	Director Media Relations		Karen Kissane		Heart Foundation
	Media Manager		Siobhan McMahan		Heart Foundation
	Director Marketing Insights		Bernie Hallam		Heart Foundation