Case History Database

The 2007 federal election communications campaign by the Australian Electoral Commission (AEC) was able to change the behaviour of hundreds of thousands of Australians and ensure a representative election. This campaign ensured record numbers of people enrolled and record numbers of people voted correctly on polling day. The numbers involved are significant. They are enough to swing seats and, in a tight election, be the difference between a party winning and losing government.

	Executive Planning Director		Jeremy Nicholas
	Brand Planner		Fiona Lake
	Channel Planner		Gareth Cooper
	Data Planner		Tony Clement
	Copywriter		Dennis Koutoulogenis
	Art Director		Dale McGuiness
	Group Account Director		Julie Burke
	Account Director		Laura Smail
	Managing Director		Pino Migliorino		Cultural Perspectives
	Senior Communications Consultant		Rekha Sanghi		Cultural Perspectives
	Director		Noel Niddrie		Winangali
	Chair		John Sergeant		Ipsos-Eureka Social Research Institute
	Director		David Elliott		Woolcott Research
	Senior Research Consultant		Natalie Jurisic		CIRCA
	Director, Media and Communications		Phil Diak		Australian Electoral Commission
	Assistant Director, Media and Communications Strategy		Sophie Davey		Australian Electoral Commission