Case History Database

When you’re market leader, almost to the point of monopoly, how do you meaningfully grow your business? We had to launch a new global product, but with no competitive share to take we were at risk of robbing Peter to pay Paul. By identifying, targeting and engaging a new audience in a new way, with activity designed to create not only product loyalists but brand evangelists, we were able to deliver the most effective launch campaign in any market and tens of millions of dollars of incremental revenue to this market, and to The Wrigley Company

	Author		Ryan O’Connell		Clemenger BBDO Sydney
	Author		Matt Walters		Clemenger BBDO Sydney
	Executive Planning Director		Al Crawford		Clemenger BBDO Sydney
	Strategic Planner		Ryan O’Connell		Clemenger BBDO Sydney
	Senior Account Director		Anna Holmes		Clemenger BBDO Sydney
	Account Manager		Joel Sussman		Clemenger BBDO Sydney
	Marketing Director		Andrew Leakey		The Wrigley Company
	Marketing Manager / Gum		Kym Bonollo		The Wrigley Company
	Brand Manager / 5 Gum		Craig Harkness		The Wrigley Company