Effies
Australia
3D Thinking
Agency
BWM Dentsu
Client
Simplot: Birds Eye Fish Fingers
Awards
Silver
Small Budget (Under $500K)
Case Study
Summary
This is a story of how advertising delivered outstanding growth in sales, brand health, market share and profitability by re-kindling an emotional bond with generations of Australians for a family favourite that had lost it‟s way in an increasingly commoditised market.
But what makes this case truly exceptional in today‟s „multi-channel‟ world is that the result, a 20% increase in sales and 26% volume increase, was achieved using just one traditional channel, cinema.
Case study
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Credits
| Author | Alex Speakman | Belgiovane Williams Mackay | |||||||
| Author | Jamie Mackay | Belgiovane Williams Mackay | |||||||
| Head of Planning | Jamie Mackay | Belgiovane Williams Mackay | |||||||
| Marketing Manager | Vivian Zurlo | Belgiovane Williams Mackay | |||||||
| Executive Creative Director | Rob Belgiovane | Belgiovane Williams Mackay | |||||||
| Creative Director | Rocky Ranallo | Belgiovane Williams Mackay | |||||||
| Art Director | Paul Bennell | Belgiovane Williams Mackay | |||||||
| Copywriter | David Rollins | Belgiovane Williams Mackay | |||||||
| Account Director | Belinda Murray | Belgiovane Williams Mackay | |||||||
| Agency Producer | Jade Wannell | Belgiovane Williams Mackay | |||||||
| Producer | Sandra Walters | Kapow | |||||||
| Director | Mark Cravis | Kapow | |||||||
| Senior Brand Manager-Innovation & Projects | Amanda Mortensen | Simplot | |||||||
| General Manager Retail Marketing | Tara Lordsmith | Simplot |
Category Sponsors
Small Budget (Under $500K)
