Case History Database

There are 30,000 problem gamblers in Victoria, and less than 10% seek help. Our challenge was to encourage them to seek treatment in a culture that stigmatized gambling addiction. Insight: While technology has made access to gambling easier, access to treatment services hadn’t evolved. Our Idea: The 100-Day Challenge, a world first public rehab program, providing always-on help to problem gamblers. The Results: 56% of our target is aware of the new program and 20% now seek help. 10% of problem gamblers are registered to our program. The campaign was covered extensively achieving an estimated 2 million earned PR impressions.

	Author		Karl Bates
	Author		Danish Chan
	Executive Creative Director		John Mescall
	Creative Director		Pat Baron
	Copywriter		Natasha Wood
	Art Director		Matt Stoddart
	Agency Producer		Mark Bradley
	Planning		Alex Concannon
	Planning		Danish Chan
	Designer		Scott Hall McCann
	Designer		Dave Budd
	Designer		Melody Yeung
	Author/Group Account Director		Adrian Mills
	Account Director		Megan Jones
	Chief Executive Officer		Serge Sardo		VRGF
	Manager, Community Education and Prevention		Simone Martin		VRGF
	Campaigns Advisors		Nicholas Carrington & Louise Purcell		VRGF