Your entry is taking shape, now it’s time to add the finishing touches. Whether you need stronger evidence, a tighter argument or a little extra inspiration, we’ve assembled everything you need to serve up a winning case. Entries close June 1.
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Recipe for a winning paper
Al Crawford shares practical advice on structuring your argument, cutting the fluff and focusing on what judges really care about. Access it here.
One-on-one help
Book a free, last-minute session with a past Effie winner or judge to sharpen your argument and get your entry baked to perfection. Limited number available. E-mail lindsay@adcouncil.org.au to book.
Missing key ingredients?
Ideally’s complimentary research credits help fill data gaps and strengthen your case. Drop in a hypothesis and get nationally representative results, often overnight. E-mail Ideally to claim yours – effies@goideally.com
Win a free entry
If your budget’s at breaking point, create your own Effie cake trophy, baked by hand or generated with AI. Post on LinkedIn and tag @EffieAustralia by May 28 for the chance to win a free entry worth up to $2,990 (dependent on entry status). The path to an Effie just got a little sweeter. Competition details.
Serving up inspiration
In our Faces Behind the Cases series, recent winners unpack the thinking behind their most effective work:
- Seven years of enduring effectiveness: Featuring Budget Direct’s Jonathan Kerr and 303’s Jody Elston.
- Influencing youth behaviour at scale: Featuring Bastion’s Angela Morris and Addison Gazal.
If the results are there, it’s time to showcase them. The Effie entry platform is simple and easy to use. Good luck!
