Case History Database

Phone addiction whilst driving is a real problem. And Queenslanders love their mobile phones, they love them to death. In Queensland, it’s estimated that 1 in 4 crashes are the result of driver distraction. [Source: CARRS-Q , 2018.] RACQ took on the challenge of changing this addictive behaviour, which has risen to epidemic levels, in order to save lives. It set out to have people modify their behaviour to reduce accidents and fatalities. First 6 months saw the use of the ‘Do Not Disturb’ function on mobile phones increase by 133% and fatalities decrease by 59%.

Katie Peacock	Author/Strategy Director
Erin Core	Strategy Planner
Christie Luxton	Assoc Creative Director
Cristian Staal	Managing Partner – Creative
Emilie Almond	Account Director
Christine Gannon	Managing Partner
Nelson Demartini	Strategy Director	UM
Sam Willmer	Senior Client Director	UM
Renee Davidson	General Manager – Marketing & Member	RACQ
Kyra Dunstan	Head of Brand and Product Marketing	RACQ
Tamara Browning	Senior Marketing Specialist	RACQ
Glenn Price	Marketing Project Lead	RACQ