Case History Database

Four'N Twenty pies face the pressure of healthy eating. Introducing the Four'N Twenty Magic Salad Plate. A fully integrated brand building campaign on steroids. Pies sell like crazy. When compared to the 13-July–19-October 2008 versus the same period in 2007, Four'N Twenty single serve pies grew: - +36.54% in value and +25.67% in units in the Retail channel (Source: Aztec). - +18% in value and +9% in cartons sold in the Foodservice channel (Source: Patties Ex-Factory Sales).

	Strategy Planner		Michael Hyde
	Group Account Director		Ricci Meldrum
	Senior Account Manager		Sarah Galbraith
	Senior Art Director		Tom Martin
	Senior Copywriter		Julian Schreiber
	Creative Designer		Musonda Katongo
	Creative Director		Ant Keogh
	Executive Creative Director		James McGrath
	Executive Planning Director		Paul Rees-Jones
	Senior Agency Producer		Sevda Cemo
	General Manager		Joanne Currie		Clemenger Fusion
	Account Manager		Lyndon Vincent		Clemenger Fusion
	Interactive Producer		Samara Hodgson		Clemenger Blue Digital
	Senior Interactive Designer		Calvin Teoh		Clemenger Blue Digital
	General Manager Marketing		Mark Connolly		Patties Foods
	Brand Manager Four’N Twenty 2007/8		Paul Byham		Patties Foods
	Brand Manager Four’N Twenty 2008/9		Mark Malak		Patties Foods