Case History Database

This is a story of the power of fame. How creating famous, memorable and branded communications drove talk factor that manifested in brand recall at a cluttered, confusing and pressure-filled point of sale. That preference translated to a seismic land grab by Whirlpool in the Australian whitegoods market. And a smashing of business targets by generating a ROI XXXXXX.

	Author/Associate Planning Director		Gavin MacMillan		DDB Melbourne
	General Manager Marketing		David Graham		Whirlpool Australia
	Account Director		Veronica Makiv		DDB Melbourne
	Account Manager		Andrew Crichton		DDB Melbourne
	Executive Creative Director		Grant Rutherford		DDB Melbourne
	Group Creative Director		Jim McKeown		DDB Melbourne
	Art Director		Louisa Payne		DDB Melbourne