Case History Database

Curtin University of Technology needed to find a way to get more school leaver students to put Curtin down as their first choice for tertiary education. Research showed that these students were overwhelmed by Year 12 and disengaged from traditional university communications. This led to the creation of The Box© - a category-changing, digital tool to help students with the transition to university. The Box© helped Curtin to reverse a two year decline in market share of school leaver first preferences, double its market share growth objective and close the gap on its major competitor by 5.35 percentage points.

	Author		Meredith Simpson		The Brand Agency
	Co-Author		Paul Yole		The Brand Agency
	Business Director		Morgen Lewis		The Brand Agency
	Group Business Director		Erin Corner		The Brand Agency
	Account Manager		Taryn Payne		The Brand Agency
	Director, Head of Strategy		Paul Yole		The Brand Agency
	Planner		Meredith Simpson		The Brand Agency
	Business Director, Head of Engagement		Adam Marshall		The Brand Agency
	Creative Director		Craig Buchanan		The Brand Agency
	Copywriter		Josh Edge		The Brand Agency
	Communication Desiger		Judy Moosmueller		The Brand Agency
	CEO		Carlo Bertozzi		Longtail
	Vice President, Corporate Relations and Development		Val Raubenheimer		Curtin University of Technology
	Director, University Marketing		Michelle McDonald		Curtin University of Technology