Effies
Australia
Tape Recorder
Agency
M&C Saatchi, Mark
Client
Optus
Awards
Bronze
Small Budget (Under $500K)
Case Study
Summary
Faced with what some considered to be an unreachable audience (C-Suite technologists) and getting them to agree to one of their least favourite things (meeting an unknown sales-person), M&C Saatchi and Optus needed an approach that was as focused as it was unconventional.
Some retro analogue tape, references to Molly Meldrum, John Paul Young and platform shoes were just the thing to bring them to the table.
Case study
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Credits
| Author | Gregg Girling | M&C Saatchi / Mark | |||||||
| Auhor/Head of Planning | Colin Jowell | M&C Saatchi / Mark | |||||||
| Strategic Planner | Pippa Kulmar | M&C Saatchi / Mark | |||||||
| Group Account Director | Mark Timmins | M&C Saatchi / Mark | |||||||
| Account Director | Annabelle Barnum | M&C Saatchi / Mark | |||||||
| Account Manager | Phil Clarke | M&C Saatchi / Mark | |||||||
| Copywriter | Josh Bryer | M&C Saatchi / Mark | |||||||
| Art Director | Alex Booker | M&C Saatchi / Mark | |||||||
| Creative Director | Gavin McLeod | M&C Saatchi / Mark | |||||||
| Creative Group Head/Copywriter | Hamish Stewart | M&C Saatchi / Mark | |||||||
| Marketing Manager | Susan Garrett | Optus Business |
Category Sponsors
Small Budget (Under $500K)
