Case History Database

The Smartphone revolution provided a substantial revenue opportunity for Telstra Business. Yet we were on the back foot, with small business customers who were both fearful of „bill shock‟ and who viewed us as more interested in big business. We listened to what customers were saying and utilised our business expertise by offering the same benefits offered to big business, levelling the perceptual playing field and tapping into the entrepreneurial desire to not only succeed but compete with the „big boys‟. With simple communications presented in the right environments we demonstrated we were in touch with small business needs.

	Executive Creative Director		Rob Belgiovane		Belgiovane Williams Mackay
	Author		Darrell Tiemens		Belgiovane Williams Mackay
	Creative Director		Rocky Ranallo		Belgiovane Williams Mackay
	Creative Director-Direct Marketing		Rob Morrison		Belgiovane Williams Mackay
	Author / Executive Planning Director		Jamie Mackay		Belgiovane Williams Mackay
	Art Director		Tony Homan		Belgiovane Williams Mackay
	Author / Planner		Sarah McDonald		Belgiovane Williams Mackay
	Board Account Director		Simon Hadfield		Belgiovane Williams Mackay
	Senior Account Management		Lisa Hauptmann		Belgiovane Williams Mackay
	Account Manager		Bryony Marks		Belgiovane Williams Mackay
	Senior Digital Art Director		Geoff Goddard		Belgiovane Williams Mackay
	Senior Copywriter		Maryanne Plummer		Belgiovane Williams Mackay
	Associated Producer		Sarah Eckstein		Belgiovane Williams Mackay
	Production Manager		Tori Taylor		Belgiovane Williams Mackay
	Creative Traffic Manager		Andrew Baker		Belgiovane Williams Mackay
	Author / Advertising Manager-Telstra Business		Sean Hall		Belgiovane Williams Mackay
	Executive Director		Amanda Johnston-Pell		Telstra Business
	Director-Brands and Advertising		Chantal Walker		Telstra Business
	General Manager-Advertising		Jodie Rochetich		Telstra Business
	Digital Marketing Manager		Keith Mirgis		Telstra Business
	Media Strategy Manager		Tania Caruso		Telstra Business