Case History Database

Commonwealth Bank wanted to break through the home loan clutter and create a home-buying experience that would actually help home buyers. To achieve this, we moved beyond the traditional ―bought‖ media model and created a fully comprehensive lifestyle-based property search tool which integrated relevant home finance discussions along the way. The result is a continuous online marketing programme that has significantly lifted brand health and generates $6M online revenue each year.

	Account Manager		Ellen Byron		Goodby, Silverstein & Partners
	Author		McKay Brown		Goodby, Silverstein & Partners
	Author		Paul Argus		Commonwealth Bank
	Group Executive Human Resources and Group Services		Barbara Chapman		Commonwealth Bank
	Chief Marketing Officer		Mark Buckman		Commonwealth Bank
	Head of Brand and Broadcast		Tessa Price		Commonwealth Bank
	General Manager Consumer Marketing		Mark Murray		Commonwealth Bank
	Executive Manager Digital Marketing		Harry Lowes		Commonwealth Bank
	Marketing Manager		Prudence Walker		Commonwealth Bank
	Marketing Manager		Chris Maloney		Commonwealth Bank
	Digital Director		Ellie Rogers		IKON Communications
	Digital Manager		Sandra Wee		IKON Communications
	Client Services Director		Pat Crowley		IKON Communications
	Account Director		Phil Mccann		The White Agency
	Group Account Director		Mark Gregory		BMF
	Digital Planning Director		Aaron Michie		BMF