Case History Database

In early 2009, whilst most brands desperately discounted to raise interest from GFC-bitten consumers, Nissan bravely launched its 370Z sports car at full price – in fact, 7% higher than in 2008. This case proves how a unique brand truth can inspire a truly breakthrough campaign – „370 reasons to take the wheel of a Nissan Z‟ with innovative never done before media channels – namely augmented reality – that get consumers emotionally and behaviourally involved. The result was an unprecedented 150% increase in the number of cars sold resulting in a 630% increase in ROMI – all during a major economic downturn.

	Author		Hristos Varouhas		Whybin\TBWA\Tequila
	Creative Director		Russ Tucker		Whybin\TBWA\Tequila
	Creative Director-Direct		Marco Eychenne		Whybin\TBWA\Tequila
	Senior Copywriter		Mark Cimarosti		Whybin\TBWA\Tequila
	Senior Art Director		Claire Gillis		Whybin\TBWA\Tequila
	Developer		Danny McGillick		Whybin\TBWA\Tequila
	Designer		Glenn Christensen		Whybin\TBWA\Tequila
	Designer		Kim Janson		Whybin\TBWA\Tequila
	Developer		Mathew Tizard		Whybin\TBWA\Tequila
	Producer		Jaclyn Dacosta		Whybin\TBWA\Tequila
	Account Director		Stephanie Malkin		Whybin\TBWA\Tequila
	Account Director		Tabitha Hammond		Whybin\TBWA\Tequila
	Account Manager		Natalie Motta		Whybin\TBWA\Tequila
	Account Manager		Kate Caughley		Whybin\TBWA\Tequila
	Brand Manager Passenger Vehicles		Darren Holland		Nissan