Case History Database

Little Bites‟ was a brand in decline. The whole concept of providing „Little Bites‟ of cake for kids lunchboxes was no longer motivating. We needed a solution for the brand that would generate immediate sales, and provide a long-term strategic platform. Therefore the Ministry of Muffins was invented. A Master brand that fitted around Little Bites. Little Bites thus became „the best bit of the muffin‟, and sales have increased over 10%. The Ministry of Muffins is now busying itself working on solving the rest of the worlds muffin problems.

	Author		Adam Ferrier		Naked Communications
	Ideas Director		Paul Swann		Naked Communications
	Brand Strategist		Rob Perkins		Naked Communications
	Executive Producer		Jonathan Worsley		Naked Communications
	Designer		Lionel Alphonse		Naked Communications
	Sales & Marketing Director-Grocery		Jane Cooper		George Weston Foods
	Brand Manager-Cake		Catherine Jackson		George Weston Foods
	Communications Strategist		Cameron Lubey
	Designer		Nick Sommer