Effies
Australia
Bringing all bonds together in a joyous celebration
Agency
Banjo
Client
BONDS
Awards
Silver
Other Consumer Goods
Case Study
Summary
In the worst retail period in 27 years Bonds grew sales by 28.5%.
This is the story of a nation under a cloud of apprehension and an iconic brand that injected positivity back into the hearts and minds of Aussie consumers to drive sales amid plummeting consumer sentiment.
This is the story of how Bonds reinvented a seasonal classic, the 12 Days of Christmas as a joyous celebration of all the Bonds products, creating a Bonds campaign that every man, woman and child could relate to.
This is a story of how to open the purse strings by igniting the love.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| Author | Peta Morton | ||||||||
| Marketing Manager | Zoe Hayes | ||||||||
| Account Director | Lucy Smith | ||||||||
| Creative Partner | Georgia Arnott | ||||||||
| Planning Partner | Ben Lyttle | ||||||||
| GM Marketing | Lindsey Evans | Bonds |
Category Sponsors
Other Consumer Goods
