Case History Database

The IKEA catalogue - key to IKEA’s sales success. With recall and retention slumping to record lows, a tough retail market and a reclusive shopper, something special was needed to excite and engage West and South Australians about the 2012 IKEA Catalogue. Introducing the first catalogue that pays to be in your home by renting the space it occupies. A compelling idea that was not only a unique new way to market the catalogue, but provided a platform to allow IKEA to encourage interaction with the catalogue year round – all while pushing the IKEA catalogue right to the front of people’s minds and smashing business and sales targets on the way.

	Author		Al Taylor
	Art Director		Mike Sequeira
	Copywriter		Davood Tabeshfar
	Senior Art Director		Darren Borrino
	Senior Copywriter		Stuart Turner
	Creative Director		Richard Berney
	Executive Creative Director		Simon Langley
	Team Leader/Planner		Al Taylor
	Group Business Director		Jane Orchard
	Business Manager		Kate Somerford
	Designer		Helen King
	Producer		Holly Kemp
	Digital Producer		Michelle Vickerstaff
	Technical Director		Aaron Collyer
	Marketing Manager		Nigel Richardson		IKEA
	Advertising Manager		Natalie Chalmers		IKEA
	Producer		Francesca Hope		Siamese
	Director		Rob Forsyth		Siamese