Effies
Australia
Stay Living: The Campaign that Slayed sales targets
Agency
The Monkeys - Part of Accenture Song
Client
Boost Mobile
Awards
Silver
Other Services
Silver
Digitally Led Ideas
Bronze
Return on Investment
Bronze
Most Original Thinking
Case Study
Summary
In order to achieve the ambition of becoming the mobile brand of choice for young Australians, Boost had to own the category driver of “Freedom”. To do this, we positioned Boost Mobile as the prepaid brand that believed “life was for the living” – standing against the rules, restrictions and mindlessness
of postpaid.
Case study
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Credits
| Chief Creative Officer | Justin Drape | ||||||||
| Executive Creative Director | Micah Walker | ||||||||
| Digital Creative Director | Jay Gelardi | ||||||||
| Art Director | Oksana Valentelis | ||||||||
| Copywriter | Henry Kember | ||||||||
| Head of Broadcast Production | Thea Carone | ||||||||
| Broadcast Producer | Jade Wannell | ||||||||
| Executive Planning Director | Fabio Buresti | ||||||||
| Channel Planner | Mat Rawnsley | ||||||||
| Senior Engagement Planner | Rachael Maughan | ||||||||
| Social Media Strategist | Mat Abet | ||||||||
| Director of Client Services | Dan Beaumont | ||||||||
| Content Director | Gini Sinclair | ||||||||
| Content Manager | Anthony Campagna | ||||||||
| Film Director | Matt Devine | Glue Society | |||||||
| CEO | Paul O’Neile | Boost Mobile | |||||||
| GM Business Development | Anthony Torr | Boost Mobile | |||||||
| Designer | John Scott-McClure | Boost Mobile |
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