Case History Database

The problem for Cure Brain Cancer Foundation was that, despite a 95-98% mortality rate, awareness of brain cancer was disproportionate to other cancer types. We needed people to wake up to one of the most significant threats – brain cancer. We told an insight-driven story featuring children doing the unthinkable – performing brain surgery on other sick kids. Our integrated campaign had one lofty goal, to raise awareness by 25%. Our campaign smashed this KPI delivering 70% uplift in awareness. Additionally, our campaign increased donation rates by 128%, subscribers by 44%, and XXXXXXXXXXXX.

	Executive Ideas Director		Jonathan Pease
	Creative Director		Ryan Price
	Head of Strategy		Hugh Munro
	Executive Producer		Haydn Mariu
	Author/Senior Business Manager		Julia Ruess
	Executive Digital Producer		Ann Luu
	Designer		Stephanie Delhay
	Designer		Goran Grce
	Producer		Jo Melling		Candid Projects
	Director of Photography		Josh Flavell		Candid Projects
	Director		Will Collie		Edelman
	Associate Director		Leah Kritzler		Edelman
	Account Manager		Laura Quickfall		Edelman
	Group Trading Manager		Sasko Bosilkovski		Zenith Optimedia
	Senior Trader		Jessica DeBattista		Zenith Optimedia
	CEO		Catherine Stace		Cure Brain Cancer Foundation
	Head of Marketing & Communications		Camilla Cooke		Cure Brain Cancer Foundation
	Digital Content & PR Executive		Clemency Norris		Cure Brain Cancer Foundation
	Marketing Manager		Sally Bryett		Cure Brain Cancer Foundation