Case History Database

‘She’ll be right.’ No other saying captures the Australian psyche so perfectly. It’s this relaxed approach to life that makes our country great. But it also makes us vulnerable. No other category highlights this vulnerability so dramatically as wealth management. Don’t have enough money saved for your retirement? Stuck in the wrong superannuation fund? Going to outlive your wealth? ‘She’ll be right.’ With a $1 trillion shortfall in retirement savings, Australians needed a wake-up call. MLC’s ‘Save Retirement’ campaign managed to cut through in a challenging category and drive over XXX billion in additional funds under management, which flowed through to XXXX in additional, attributable revenue.

	Creative Chairman		James McGrath
	Creative Director		Jim Ingram
	Creative Director		Ben Couzens
	Senior Creative		Luke Thompson
	Senior Creative		Clark Edwards
	Executive Planning Director		Paul Rees-Jones
	Author/Senior Planner		Matthew Kingston
	Managing Partner		Lee Simpson
	Group Account Director		Andrew Drougas
	Account Director		Kyle Abshoff
	Digital Account Director		Renuka Rajadurai
	Account Manager		Amy Ross
	Executive Producer		Sonia von Bibra
	Director of Digital		Roger Box
	Interactive Creative Director		Ben Keenan
	Senior Digital Analyst		Nathan Rogers
	Senior Digital Producer Website		Louise Sergent
	Technical Lead		Daniel Zabinskas
	Chief Marketing Officer General Manager NAB Brand		Sandra de Castro		MLC
	Head of Brand and Digital, Wealth Marketing NAB Wealth and MLC		Faycal Benabdellaziz		MLC