Case History Database

Penny the Pirate is a world first: A certified medical device (approved by the Therapeutic Goods Administration of Australia) in storybook and app form that enables parents to screen their child's vision – the first device specifically designed for screening children’s vision. Reading is the perfect activity for parents to screen their child’s vision for three reasons: 1. Vision plays a critical role in the activity. 2. Parents have a high degree of control, allowing for the easy operation of screening tests. 3. Children already enjoy reading with their parents, ensuring it will be fun for the child.

	Executive Creative Director		Damon Stapleton
	Creative Director		Matt Gilmour
	Creative Director		Jon Burden
	Copywriter		Iain Nealie
	Art Director		Tara McKenty
	Integrated Executive Producer		Anna Warren
	Senior Digital Designer		Jake Bruce
	Head of Studio		Dan Meyers
	Studio Manager		Julian Cowling
	Retoucher		Mark Sterne
	TV Producer		Llew Griffiths
	Author/Illustrator		Kevin Waldron
	Group Business Director		Catherine Harris
	Senior Business Director		Ross Jauncey
	Business Director		Luke Algar
	Executive Planning Director		Jason Lonsdale
	Strategic Planner		Joseph Smeaton
	Account Manager		Francesca Cissell		M2M/OMD
	Vice President of Marketing		Melinda Spencer		Luxottica
	OPSM Brand Campaign Manager		Meredith Jones		Luxottica