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Free Puppies Forever

Agency
McCann Worldwide
Client
Seeing Eye Dogs Australia (Vision Australia)
Awards
Bronze
Not For Profit & Cause Related Marketing
Case Study
Summary
This is hopefully the last effectiveness paper you will read on this subject because we’ve probably solved the problem... forever. Let’s explain: Every year, Seeing Eye Dogs Australia (SEDA) struggles to find enough carers for their new litters of puppies. Each puppy needs to find a home for the first 12 months of their life before they are ready to train to become a Seeing Eye Dog. We found a way for people to commit to fostering puppies ongoing and created the world’s first puppy subscription service; Free Puppies Forever –solving the problem for at least the next 20 years.
Case study

2016 Not For Profit & Cause Related Marketing – Free Puppies Forever

Excluding 10% tax

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Credits
Managing Director / Author Adrian Mills
Executive Creative Director Patrick Baron
Creative Director Matt Lawson
Senior Copywriter Charles Baylis
Social Director Chris Baker
Business Director Alex Hussain
Account Manager / Author Rob Patterson
Head of Strategy and Media / Author David Phillips
Media Director Jane Phillips
Editor Tom Mannion
Digital Producer Rebecca Earwaker
Designer Dave Budd
Digital Designer Ken Sahoury
Planner / Author Chamari Kariyakaranage
Account Executive Angela Lethbridge
Senior Media Account Manager Emma Black
Chief Of Marketing Megan Mcalpine Vision Australia
Marketing Advisor Michelle Hardisty Vision Australia
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