Case History Database

Meet Slowth. Slowth happens when growth starts to slow. Slowth is corporate gravity. Inevitable. Especially after 15 years of category-defying growth. Especially for a business that operates in a mature category, like grocery retail. This is how ALDI defeated Slowth. By embracing its differences and giving them a reason for being. This ultimately unlocked category defying growth and a substantial ROI. Slowth, meet Good Different.

	Executive Planning Director / Author		Christina Aventi		BMF
	Head of Planning / Author		Hugh Munro		BMF
	Communication and Data Strategist / Author		Jennifer Rhodes		BMF
	Executive Creative Director		Cam Blackley		BMF
	Creative Director		Alex Derwin		BMF
	Associate Creative Director / Art Director		Rosita Rawnsley-Mason		BMF
	Art Director		Nadia Ahmad		BMF
	Copywriter		Tom Johnson		BMF
	Copywriter		Millicent Malcolm		BMF
	Designer		Matthew Hughes		BMF
	Managing Director		Stephen McArdle		BMF
	Group Account Director		Toby Hussey		BMF
	Account Director		Hayley Basham		BMF
	Agency Producer		Jenny Lee Archer		BMF
	Art Buyer		Basir Salleh		BMF
	Photographer		Gavin Johns		BMF
	Marketing Director		Mark Richardson		ALDI Australia
	Marketing Manager		Lachlan Sweet		ALDI Australia