One House To Save Many
Agency
Leo Burnett Australia
Client
Suncorp
Awards
Silver
Financial Services
Silver
Positive Change
Silver
Insight & Strategic Thinking
Gold
Most Original Thinking
Case Study
Summary
Despite the unrelenting devastation of cyclones, floods and bushfires in Australia, nothing ever seems to change. We pick ourselves up. We rebuild. We hope for the best.
And it’s always been this way: 97% of disaster funding is spent on recovery, with only 3% on prevention.
To change this, we created One House To Save Many - the world’s first home designed, scientifically tested, and built to withstand severe weather events.
One House fundamentally challenged the role an insurer plays in society and helped usher in new building standards. It also drove new business +11.6% at an ROI of 2.59.
Case study
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Credits
| Jason Williams | CCO | |
| Andy Fergusson | Executive Creative Director | |
| Eric Franken | Copywriter | |
| Marijke Spain | Art Director | |
| Grace Vizor | Group Business Director | |
| Shae Jones | Business Director | |
| Graham Alvarez-Jarratt | Author / Head of Strategy | |
| Abigail Dubin-Rhodin | Author / Strategy Director | |
| Adrian Jung | Head of Product | |
| Mim Haysom, Suncorp | EGM Brand and Marketing | Suncorp |
| Travis Hughes, Suncorp | Suncorp Insurance Manager Marketing | Suncorp |
| Jade Thomas, Suncorp | Suncorp Insurance Marketing Lead | Suncorp |

