Clemenger BBDO Sydney and the RTA take out the big prize
16 gold EFFIES awarded
5 campaigns are multi-gold winners
The top prize at the inaugural Australian EFFIE Awards has been won by a campaign produced by Clemenger BBDO Sydney on behalf of the NSW Roads and Traffic Authority (RTA).
The judges said The Grand EFFIE winner was a truly outstanding campaign that drove a real sea change in social attitudes to speeding. Clemenger BBDO Sydney used an insightful strategy to develop the campaign. The judges said the “Speeding. No One Thinks Big of You” campaign saved lives and benefitted the state by two hundred and sixty four million dollars.