How to write a winning Effie paper
It’s crunch time for your 2025 Effie entries! If you joined our ‘How to Win’ webinar, you’d have heard legendary strategist, Effie judge and mentor, Al Crawford, share essential tips for crafting a winning paper. A great starting point is reading past winning entries...
Google announced as marquee sponsor of the Australian Effie Awards
Image from L-R: Michael Rebelo (Chair, ACA), Suzana Ristevski (CMO, Google Australia & NZ), Tony Hale (CEO, ACA) Advertising Council Australia (ACA) has today announced Google Australia as the new marquee sponsor of the Australian Effie Awards - a partnership...
ACA & AANA to host Inside Effectiveness 2025 in Syd, Melb and Bris
Advertising Council Australia and the Australian Association of National Advertisers (AANA) will host Inside Effectiveness in Sydney, Melbourne, and, for the first time, Brisbane in 2025 - delivering practical insights to help brands and agencies boost their marketing...
Entries now open for the 2025 Australian Effie Awards
Entries for the 2025 Australian Effie Awards are now open, spotlighting the year’s most effective campaigns and the winning strategies, ideas, and teams behind them. Three new categories—Business to Business, Youth Marketing, and Performance Marketing—reflect the...
ACA to host Effie ‘The Work Behind The Work’ in Sydney and Melbourne
Dive into the strategies behind 2024's most effective ad campaigns when Advertising Council Australia hosts Effie ‘The Work Behind The Work’ in Sydney on November 19 and Melbourne on November 28. The live events bring top marketers and agency teams together to dissect...
BMF crowned Effective Agency of the Year at the 2024 Australian Effie Awards
BMF has been named Effective Agency of the Year at the 2024 Australian Effie Awards, scooping three golds, two silvers and one bronze for ALDI Australia; as well as one silver for Tourism Tasmania. Effective Advertiser of the Year went to ALDI, who also won the Grand...
Finalists announced for 2024 Australian Effie Awards
Advertising Council Australia has today announced 98 finalists for this year’s Australian Effie Awards, representing 19 agencies and 41 clients. Agencies with multiple finalist entries include 303 MullenLowe Sydney, BMF Australia, CHEP Network, DDB Australia, Dentsu...
Inside Effectiveness to feature Effie Award-winning Arnott’s & ALDI CMOs
Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) will host Inside Effectiveness – an event featuring Effie Award-winning CMOs – in Melbourne on May 28 and Sydney on June 6. The two-hour sessions will help brands and...
FREE WEBINAR: Give yourself the best chance of winning Effies gold! Tues 26 March
Advertising Council Australia (ACA) is hosting a free webinar next Tuesday 26 March to help agencies and marketers enter The Effies, Australia’s premier marketing effectiveness awards. Whether you're an Effie expert or a first-time entrant, the webinar will provide...
2024 Australian Effie Awards now open for entries!
The 2024 Australian Effie Awards are now open for entries, celebrating the year’s most effective advertising campaigns and the ideas, strategies and teams that make them a success. This year, Advertising Council Australia (ACA) has introduced a new Artificial...